Definition
An MVP (Minimum Viable Product) is the simplest version of a product, containing only the essential features needed to validate an idea with early adopters.
This approach makes it possible to test a concept quickly and cost-effectively, before investing in full development.
Examples
- E-commerce: Site with product catalog and shopping cart, without advanced features (wishlist, recommendations)
- Mobile app: Booking and search application, without integrated chat or loyalty system
- SaaS B2B: Project management tool with task creation and assignment, without advanced reporting or integrations
- Marketplace: Platform that brings buyers and sellers together, without an integrated payment system.
Benefits/Interest
- Rapid validation: Test market interest in just a few weeks
- Reducing risk: avoiding major investments in unwanted features
- User feedback: Collect real feedback to guide development
- Time-to-market: Launch quickly to gain a competitive edge
- Controlled budget: no-code development 5x cheaper than traditional development
Related terms
- POC (Proof of Concept)
- Prototype
- Agile
- User Story
- Testing
